CSR Case Study: Patagonia’s Green Friday

In the crazy world of Black Friday shopping, corporate social responsibility won big this year. Let’s take a look at what happened to Patagonia.

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Corporate Donors from the Non-Profit Perspective: Not Always Sunshine and Rainbows

Most research focuses on corporate giving from the corporation’s viewpoint - this week, we are switching it up. In a new article from Shymko and Roulet, the focus is on the consequences of corporate philanthropy for the non-profit being supported. “When does Medici hurt DaVinci? Mitigating the Signaling Effect of Extraneous Stakeholder Relationships in the Field of Cultural Production,” Shymko and Roulet’s article published in the July 2016 issue of The Academy of Management Journal, investigates the effects of corporate donors on peer recognition in the context of Russian theaters. Granted, this is a little different from non-profits that Give Up works with in Nashville, but some of the conclusions from this research can be helpful local non-profits.

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Too much of a good thing?

Throughout these blog posts, we have seen a recurring theme that corporate philanthropy is good for business...to an extent. I have referenced a “tipping point,” where we see decreasing margins of return, in Doing good is good for sales and Project ROI: How to maximize your return on corporate responsibilityIn this post I look into what this "tipping point" really means. Hold onto your hats, folks. This week’s article, Too Little or Too Much? Untangling the relationship between Corporate Philanthropy and Financial Performance by Wang, Choi, and Li, delves into data that shows an inverse-U relationship between corporate philanthropy and financial performance. Let’s dive in. 

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Millennials: a Diverse Generation of CSR Supporters

Curious about Millennials? This week’s blog is focused on how this generation feels about, and reacts to, strategic corporate philanthropy. If you are looking for insights on millennials as either your customers or employees, you have come to the right place. This research is from the newly released 2015 Cone Communications Millennial CSR Study, and provides actionable information on this diverse generation.

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Project ROI: How to maximize your return on corporate responsibility

For this week’s blog post, I have reviewed Project ROI’s 2015 report. Verizon and the Campbell Soup Company supported research of IO Sustainability and Babson College to “tangibly measure the benefits to business of environmental, social, and governance programs.” This is one of the largest and most recent studies on corporate responsibility - feel free to check it out for a free download here. What exactly does this report say? In short, corporate responsibility (CR) practices are a great investment. Let’s break it down.

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What can CSR do for you?

For this week’s post, I am focusing on a state-of-the-science review from 2012 that is based on 588 journal articles and 102 books and book chapters. Without the resources to access these journal articles and books, I am especially thankful to Herman Aguinis and Ante Glavas for this meta-analysis. Their article, What We Know and Don’t Know About Corporate Social Responsibility: A Review and Research Agenda, has two main objectives. First, to make what we already know about corporate social responsibility (CSR) more accessible to a broader audience by creating a state-of-the-science review, and second, to identify key opportunity areas to further the knowledge of CSR.

For this post, I will be addressing their first objective. If you want to read about the knowledge gaps in CSR research, please go check out the article here!

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Introduction

To show you research that backs up our claims, we are doing weekly blog posts. We will translate business and academic jargon into regular layman's terms to give you an inside look at strategic philanthropy.

Think of this blog as a better way to read business articles about how giving actually helps your company's bottom line.