About Us

Give Up is a local Nashville company that helps businesses be more strategic with their philanthropy. At Give Up, we think every company can give back to the community and receive a return on their investment. We help facilitate donations between local businesses and non-profits and then provide marketing and PR that adds value to the business. We think this is a win-win-win for businesses, non-profits, and the Nashville community. 


Our Story

Give Up was started as an idea that all businesses should be able to give back in a way that helps them be successful. After talking to many small business owners, we found that people were giving back, but weren't receiving anything in return. We decided to change that. Give Up is a systematic way to change how traditional business models can give back to their communities. 

For us, it's about more than just the bottom-line. We want to make giving sustainable for all traditional businesses, which means giving should provide a return on investment. Supporting the community and giving back is of the utmost importance to us, and what better way to incentivize businesses than by increasing their revenue? Give Up allows businesses, non-profits, and the community to succeed.

Are you a business that is struggling with philanthropic giving? Give up and let us do the work so that you can get more for your money.

Meet the Team


Hannah Cooper

Founder and CEO

Hannah launched Give Up in January 2016, just a month after graduating magna cum laude from Vanderbilt University.

Hannah has worked with a myriad of local companies to help solve their problems. She developed marketing collateral for Targoz Strategic Marketing, including a website, branding material, and pitch deck for Reading Pulse. While working for Targoz, she analyzed data from 200+ responses from a broad-based survey so that she could deliver actionable insights about consumer behavior. She generated an in-depth integrated marketing plan for EmberLily, an upscale glamping company, from launch until month 18. For Two Boots Pizza, she assessed the local pizza market and designed a marketing plan targeted to yield rapid product acceptance.


Why Give Up?

After working with two startups that combine social enterprise with their business model, Hannah started thinking of ways to bring strategic giving to traditional business models. As a native Nashvillian, Hannah wanted to find a way to help traditional business models give back to the city she loves. She also knew that giving back would be good for business. After research, talking to many local companies, and assessing the market, Hannah decided to launch Give Up as a way to systematically change how traditional business models can give back to their communities and receive a return on their investment. 

Current Clients